专业名称：会展经济与管理

培养目标：本专业以培养德、智、体、美全面发展，掌握现代会展及旅游管理基础理论、专业知识和技能、具有国际视野、管理能力、服务意识、创新精神，能够从事会展及旅游业相关经营、管理、策划、规划、咨询和培训等工作的高素质应用型会展管理复合人才为目标。

核心课程：会展概论、国际会议实务(双语课程)、国际展览实务(双语课程)、会展营销、会展项目管理(双语课程)、会展策划与管理、会展场馆管理、活动赞助、节庆策划与组织、广告创意与策划、旅游接待业、旅游目的地管理、旅游消费者行为、经济学、管理学、会计学(双语课程)

师资情况：拥有国际化高水平双师型师资队伍，且本专业学科带头人丁萍萍教授是连续两届浙江省教学成果奖获得者，省特色专业、省教学团队、省精品课程主持人，省部级优秀教师。

专业特色：

外语+战略彰显现代国际会展行业的人才培养;

汇聚国际化和业务强的高水平双师型师资队伍;

校企合作、实验室等优质资源助力复合人才培养;

毕业直通，创业、就业、国外等深造链条完整。

就业方向：在政府商务、文旅及体育等部门从事行业管理工作，在会议、展览及各类活动主承办企事业单位、跨国企业和部门，从事相关活动管理、策划和组织等工作。

职业技能证书：会展策划师、会展设计师、注册会展经理等。

Major: Event Management

Objective：The Program for Bachelor in Event Management is aimed at developing high-qualified, global-minded and application-oriented talent with a good command of the English language, proficient cross-cultural communication skills and high overall quality. Graduates from this program are expected to competently serve the fields of event industry.

Core Courses: Introduction to Events, International conference practice (bilingual course), International exhibition practice (bilingual course), Event marketing, Event project management(bilingual course), Event planning and management, Event sponsorship, Festival planning and organization, Advertising creativity and planning，Tourism reception industry, Tourism destination management, Tourism Behavior, Economics, Management, Accounting (Bilingual course)

Our faculty: We have an Internationalized, dual-professional, high-level teaching team. Our academic leader, Prof. Ding Pingping, who twice achieved province-level teaching achievement reward, is in charge for province specialty and province-level excellent course as well.

Features:

Foreign Language + Strategy;

High level double qualified teachers;

University- Industry Partnership;

Complete further education chain.

Employment opportunities:Graduates will be engaged in industry management in government business, culture, tourism and sports departments, and in the management, planning and organization of relevant events in enterprises, institutions, multinational enterprises and departments hosting conferences, exhibitions and various events.

Certificates:Certificated Exhibition Management，Events strategist Certification , Events designer Certification , etc.